Those are some pretty amazing words. My partners John and Steven as wella s the whole Dogster team are really what you mean when you say ‘Ted.’ It’s really grown so much more than I could have ever managed.

I will say I’ve always been quick to say we are a technology-enabled company not a tech company, and I’m glad you see the difference. My coding is sloppy and inefficient, but the whole goal was to just make something people loved. When people tell me how many lines of code their applicaiton is I just glaze over. What difference does it make. How much joy do they get out of it is all that matters.

Thanks for getting it and taking the time to share those impressions. We never set out to impress anyone but our customers, but it feels nice.

Congrats on Center Networks, but the way. It’s really taken off!

Years ago, when I moved from technology into marketing, I learned quickly that the marketing teams don't care that you used a reverse-quazoid-html-microformat to gain loyal users. All they cared about was that it worked.

As soon as I learned that lesson, things (including my career) moved much quicker. And it's true with anyone outside a techie. I was called a translator because I could do that between the two groups. After I feel like I mastered this art, I tried to teach it to all of the other techies I knew. Make the client (or in your case customer) feel comfortable in their environment, and they will become loyal.

If you are building an app for only web geeks, fine, geek it out and talk about the geek factors. But if you want mainstream, let it be. Today, you actually have both. Places for developers (geeks) and regular people (lol). Just don't bring them together.

If you look at the majority of Internet apps that have been able to succeed in the mainstream, I can't think of many that talk tech before talking about the other things.

I am looking forward to fishster and iguanaster and perhaps a pigster for those with pets in the southeast! And international versions. I can't wait to read a dog's diary in German!

Lastly, thanks for the words about CN. I hope I can grow this ship into a full-time gig and really try to help startups make better decisions in business.

It took me a long time to realize that I can't be all things to all people. I don' think it's an easy pill to swallow for anyone – but once you do, the profitability and accomplishments can grow brighter and quicker.