Doodle Launches Premium Paid Option

Swiss-based online scheduling tool Doodle has announced the launch of Doodle Premium today. I would have preferred if they called it Super Doodle but I guess Doodle Premium will have to do. The last time we covered Doodle they were launching an online scheduling tool inside of Facebook.

Doodle and MyDoodle will remain free while the Doodle Premium will cost $28/year. Basically Doodle Premium allows the user to customize the look and feel of the site. It’s a way to personalize the events that Doodle users create and send to their participants. The price seems a bit on the high side as $9 or $14 feels about right but I am sure the Doodle team researched the right price. Pricing is always the hardest part of any business, whether web-based or brick-and-mortar.

The company also notes that Premium Doodle is ad-free and customers can also request personal information from their event participants, such as postal address, e-mail address, and phone number.