DoubleClick Launches HD Video Advertising

DoubleClick is announcing today a new high-definition (HD) video feature to enable advertisers to create and deliver online ad campaigns with High Definition-quality video in full screen. Their sample HD video ad using a campaign from Epson is pretty sweet indeed.

To handle the HD video ads, DoubleClick is using the H.264 video codec with the latest Adobe Flash player. The ads can be expanded to full-screen if the user desires a larger version.

While DoubleClick hasn't shared their pricing with us for these ads, one can only imagine that the rates must be higher than traditional video ads and will require a higher creative to create the ads. Perhaps bonuses are paid to publishers based on how many users click to view the ad full-screen.