Dow Jones Online Selects FeedBurner for RSS Management

FeedBurner announced today that Dow Jones online will use Feedburner technology to manage and monetize the feeds for the Wall Street Journal Online, MarketWatch.com and Barron’s Online.

FeedBurner will provide enhaced feeds over the former RSS options and will allow users the ability to easily add, update and change their subscriptions.

Looks like about 500 total feeds and by using FeedBurner’s FeedFlare tools, users can easily bookmark, Digg and more with each item in the feed.

Couple bits from their release:

Rick Klau, vice president of publisher services for FeedBurner, Inc. said, “Our innovative service offering and integration with the Web’s most popular social media services will enable these Dow Jones properties to improve the engagement level of RSS feed subscribers, and build an audience that is attractive to online advertisers.”

Content feeds such as Walt Mossberg’s Personal Technology column and MarketWatch’s Morning Stock Talk podcast feature one-click subscription to popular feed-reading clients like MyYahoo! or iTunes. The Wall Street Journal Online currently offers 206 text and podcast feeds, Barron’s Online offers 45 feeds, and MarketWatch.com’s more than 212 feeds will be available via FeedBurner later this month.

In addition, by utilizing FeedBurner’s “FeedFlare” service, Dow Jones Online is able to help users interact with content by leveraging popular social sites like digg, Sphere and del.icio.us. FeedFlare adds simple one-click links to each feed item, making it easy to build “interactivity” into the content and making it simple for RSS subscribers to tag, email or share their content with others.

I love FeedBurner. I had a chance to meet with the team at their offices yesterday and my post with pictures will be coming this evening. As I told them, I am pretty confident that either a. they will be bought out or b. they will make oodles of money. Congrats to the team!