eBay Moves Into Times Square with Let’s Make a Daily Deal Game

Online auction service eBay has announced the launch of a new online game today, “Let’s Make a Daily Deal”. The only reason I am mentioning this is because they will be in Times Square over the next three days. It seems like Broadway closing to traffic has brought out lots of companies who want to use the new space for marketing and promotion.

From the release, “Mario Cantone will host “Let’s Make a Daily Deal!” on June 22, 23, and 24 from 1 p.m. to 5 p.m. in Times Square Studios (44th Street and Broadway). eBay is taking over Times Square with digital billboard advertising and street teams who will recruit players for the “Let’s Make a Daily Deal” game. The digital billboards will feature a live, mobile text-based game engaging Times Square crowds who can play along for a chance to win great prizes.”

I wonder how the rain this afternoon will affect participation.

Update: I’ve just learned that Steve Rubel will be the official tweeter for this event. Steve works for Edelman and eBay is one of their clients.