CATEGORIES
- NYC COVERAGE
- WEB STARTUPS
- WEB NEWS
- CONFERENCES
- WEB TECH JOBS
- VENTURE CAPITAL
- MICROSOFT
- INTERVIEWS
- ADVERTISING
- VIDEO
- ALL TOPICS
- ALL COMPANIES
CONTRIBUTORS
- ADRIAN CHAN
- ALICIA NAVARRO
- ALLEN STERN
- CORSIN CAMICHEL
- DRAMA 2.0
- DARREN HERMAN
- HANK WILLIAMS
- MARK DAVIS
- RICK TUROCZY
- SANFORD DICKERT
- SHANNON CLARK
- Comment on YouTube Down for Maintenance by Killer
- Comment on The Absolute Most Awesome Google Maps Mashup Ever by Google Maps Gets A New Layer ? The NYC Subway | CenterNetworks
- Comment on Google Maps Launches NYC Subway/Public Transit Directions by Google Maps Get Layered With the NYC Subway | CenterNetworks
- Comment on T-Mobile USA Outage ? Service Down by khrtt
eCommerce Manager – North America and Australasia
by on March 12th, 2008
RESPONSIBILITIES:
- Ensure Internet channel advertising provides optimal coverage across all products/ services and maximises the sales of key products at minimum cost of acquisition.
- Achieve & exceed target ROI for all Search Engine activities (SEO and SEM)
- Devise in conjunction with the VP eCommerce and implement an online & offline marketing strategy according to commercial goals and budgetary requirements for flagship sites.
- Liaise with internal departments and eCommerce colleagues to detail and fulfil requirements for all external activities being undertaken
- Make recommendations for online & onsite initiatives to grow visitor numbers and sales. For these projects, to prepare the necessary business cases and budget approval documents for approval
- Manage the Affiliation programme in conjunction with other members of eCommerce as appropriate.
- Work closely with the Experience and IT Teams to map out eCommerce requirements with regards to marketing projects
- Work closely with external suppliers to negotiate commercial agreements for complementary add-on products or promotions delivered on our sites
- Evaluate the effectiveness of the eCommerce channel of distribution through regular reporting to cover sales, visitors and ROI amongst other KPIs.
- Developing a cross-functional approach to the project with internal departments, distributors and external partners.
- To deal with day to day queries from all stakeholders and providing assistance with queries from affiliates.
- To undertake any other reasonable duty as required by the company.
REQUIREMENTS:
- BA in Business, Marketing, or Hospitality/Tourism
- 2 years experience of online marketing or online business development
- Hands on experience of online marketing methods including SEO, SEM, eDM
- Excellent communication skills, both on the phone and in person
- Ability to embrace and lead change, and work in a fast-paced, customer focused environment
- Ability to multi-task and deliver in a deadline driven atmosphere
- Goal setter with a strong work ethic
- Proficient in excel and aptitude for forecasting






