Edopter Demo - Social Trendcasting

Edopter presented at the NY Tech gathering this evening. Edopter is "social trendcasting" and they basically track trends using crowdsourcing and their data model. They reward users with points (blah) that can be redeemed for apparently a great pair of sneakers. I am not sure why sites that are marketing towards the tech and early adopter crowd continue to think point-systems will work. It's a pretty interesting system and I plan to get a longer demo and interview with the Edopter team in the next few weeks.