Entrecard Launches Ad Network and Credit Buy Back Program

Entrecard is a blog ad sharing network. Basically you show banners for other sites and earn credits that let you "buy’ banners on other sites.

Yesterday the company announced that they will launch a CPM-based ad network which sits on top of the ad sharing network currently in place.

Here are the bullet points from the Entrecard announcement:

In a week, we’re launching an ad network where anyone can advertise through Entrecard widgets for CPM rates. This can be run of network advertising, or targeted by category. We are making available 50% of our inventory, or approximately 40 million monthly impressions.

With the money we make, we are going to buy credits back from you. You will be allowed to sell credits via your dashboard, and we will devote 75% of daily sales to buying credits back.

The economy will no longer be in a state of inflation, but rather in deflation which means your credits will gradually start becoming more valuable.

For all this to work, we must institute an above-the-fold rule, which goes into effect in a weeks.

There are 125+ comments on the post from Entrecard users. Many are upset with the new ad network launch because they won’t be able to approve or decline ads in the same way as they can currently. Entrecard founder Graham Langdon notes that they need to make money as a company and knows some users may leave over the launch. I do see a lot of positive comments welcoming the launch as well. Publishers will also be able to cash-out for the first time.

Back in September Entrecard went up for sale but the founder decided to keep the service and has continued to grow their userbase since.