Entrecard: Sale or No Sale; Now Partners With OIOpublisher

Allen - September 30th, 2008

EntrecardEntrecard is a blog ad sharing network. Basically you show banners for other sites and earn credits that let you "buy’ banners on other sites. It’s pretty popular in the SEO and making money blogger realm. Last week Entrecard founder Graham Langdon posted a lengthy entry about selling the site and provided a link to an auction on Sitepoint. Two days later Langdon noted that the service was no longer for sale. Langdon apparently spoke with numerous potential buyers and decided that keeping it himself and fixing it would be a better move. TheNextWeb blog has a good overview of the entire sell/no sell transaction.

This is different than JustHackIt which went from Techcrunch to sold for pence on Sitepoint less than 24 hours later.

Today Entrecard has announced a partnership with OIOpublisher which will allow Entrecard users to pay for any type of ads through OIOpublisher. Basically this means that credits you earn on Entrecard can now be used to purchase ads on the OIOpublisher network in other sizes besides the standard blog size of 125×125 pixels. The interesting part of this new arrangement is that it requires Entrecard publishers to purchase the OIOpublisher software which is $30. So far Entrecard users aren’t thrilled with having to purchase this software to use their credits on the system.

I wonder what happened to Entrecard competitor and Techcrunch40 finalist Spottt. They publicly launched back in February but we haven’t heard anything from them since and their blog is down.

Read More: , , , , , ,
RSS Feed
RSS
2 COMMENTS
  1. [...] September Entrecard went up for sale but Graham decided to continue running the service. Additional commentary on the acquisition: 3arn, [...]

  2. Entrecard is problematic for a lot of bloggers raising worried about their bounce rate which can affect google page rank and total blog revenue. I hope the new partnership will do something to address these issues. As far as Spott is concerned I was never impressed with them, even if I do like their sponsor adbrite better than adsense. I actually had something in the neture of 20k spott impressions before getting a single click through to my site. I doubt it was the banner since I got about 2% click through ration on entrecard using the same graphic.

Become a sponsor

SPONSORS

Clicky Web Analytics