Expedia Partners With Baynote on Social Search

Expedia is announcing this morning that they have partnered with Baynote to include Baynote' social search in the Expedia booking engine. Baynote's social search takes search queries and then can present options to future searchers for refining their query to help find exactly what they are seeking. Financial terms of the deal were not disclosed.

While the information provided talks about increasing the customer experience on Expedia, this type of search might lead to increased transaction rates. Rather than a customer potentially leaving Expedia when he or she doesn't find what they are seeking, now Baynote can help get the customer to what they are seeking and then book the travel item.

Baynote also powers other corporate customer's social search including NASA and Motorola.

Earlier this month Expedia lost their deal with MSN. Also check out our Google Trends showdown between Expedia and TripAdvisor.