Eyealike VisualAd Hopes to Match Photos With Ads and Increase Social Network Monetization

We first reported on Eyealike a year ago when they launched their "dating service based on looks only" application. The idea was simple: upload a photo of a hottie and Eyealike will find other hotties on the dating service that match the "features" of the hottie you uploaded.

Today Eyealike is announcing the launch of Eyealike VisualAd which aims to help social networks and other content sites generate more revenue based on matching images on the page to ads that will result in better results than standard display ads. The company claims that using VisualAd you could see up to 15 times higher earnings.

If we think about Google AdWords which uses contextual matching to provide ads that match the text on the page, VisualAd wants to do the same thing using the images on the page. With text there’s no worry about error in processing, we will need to see just how close Eyealike can match ads to images that are processed by a machine.

Eyealike VisualAd is a plug-in technology and pricing varies based on size and selected features. I could see Keibi offering a similar product in the future.