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Facebook Should Add Live Search Immediately
Currently the only search that Facebook offers globally is a search within Facebook itself. Greg Sterling is wondering if Facebook should add the Microsoft Live Search to the site. The idea makes sense seeing as Microsoft has $240 million invested into the social network. It’s certainly a question of when not if.
Bebo is currently using Yahoo (who knows if that will change now that AOL owns the social network) and Google has MySpace all locked up.
Sterling notes, ‘Adding a Live Search box (and related search ads) would boost not only the utility of the Facebook site but monetization as well. It would also give Microsoft a "back door" way to expose millions of users to Live Search.’
Live Search integration would potentially keep users within the Facebook framework for at least one additional monetizable click. Getting wild for a minute, could Facebook create the next Wikipedia?
The only reason not to would be if Zuck and pals don’t think the Live Search is up to par with the other search offerings. Things that make you go hmm!