Familybuilder Drops DNA Pricing; Where’s The Ad-Supported Model?

Duncan Riley is reporting that DNA testing service Familybuilder has dropped the test price in half for to $59.95. Riley notes, "Starting October 15, paternal (YDNA) and maternal (mtDNA) tests will be $59.95 each, or combined a low $119.90. This compares to $149/ $179 (total $328) on AncestryDNA or $399 (combined test) from the Google backed 23andme."

My question is simple… where’s the ad-supported DNA test model? Think about it! For years we’ve tried to target people based on general characteristics from age, sex, gender, income, etc. We’ve profiled users based on survey data to attempt to push the right products to them.

What could be closer to perfection than targeting ads to users based on their DNA structure! When you break down the DNA helix into its parts and then apply several mathematical equations, it’s relatively easy to determine what type of TV the patient will be interested in or what kind of car the patient will buy.

I could see DoubleClick/Google offering this model within the year. Google DNAdSense, it’s coming.