Comments on: Microsoft Acquires Farecast for $115 Million http://www.centernetworks.com/farecast-acquired-microsoft Web 2 and Social Media News and Reviews Sat, 21 Nov 2009 01:50:56 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: Elliott Ng http://www.centernetworks.com/farecast-acquired-microsoft/comment-page-#comment-18787 Elliott Ng Wed, 30 Nov -0001 00:00:00 +0000 #comment-18787 IMHO Microsoft is building a series of satellite sites that provide search technology for one vertical or another. Travel is one of the biggest categories of search and Farecast will allow them to differentiate vs. Google. We posted about this over here at our corporate blog: http://www.uptake.com/blog/travel_industry/farecast-is-microsoft-getting-into-travelor-into-contextual-targeting_253.html Our perspective is that this a cheap acquisition that has strategic value in staying in the search game vs. Google AND signaling to Yahoo that MSFT can go it alone. Will MSFT purchase Zillow next? IMHO Microsoft is building a series of satellite sites that provide search technology for one vertical or another. Travel is one of the biggest categories of search and Farecast will allow them to differentiate vs. Google. We posted about this over here at our corporate blog:
http://www.uptake.com/blog/travel_industry/farecast-is-microsoft-getting-into-travelor-into-contextual-targeting_253.html
Our perspective is that this a cheap acquisition that has strategic value in staying in the search game vs. Google AND signaling to Yahoo that MSFT can go it alone.

Will MSFT purchase Zillow next?

]]> By: Elliott Ng http://www.centernetworks.com/farecast-acquired-microsoft/comment-page-#comment-18788 Elliott Ng Wed, 30 Nov -0001 00:00:00 +0000 #comment-18788 sorry, link didn't work. Here it is again: <a href="http://www.uptake.com/blog/travel_industry/farecast-is-microsoft-getting-into-travelor-into-contextual-targeting_253.html">UpTake.com's Farecast analysis</a> sorry, link didn’t work. Here it is again:
UpTake.com’s Farecast analysis

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