Federated Media Moves The Conversation Into Facebook

Federated Media (FM) announced today their continued "conversational marketing" push; this time with Facebook applications Graffiti Wall and Watercooler. HP and Wacom are two of the initial sponsors launching conversational marketing campaigns on Graffiti Wall. It's a smart move for FM to get in early.

From the release, "As part of these efforts, HP is adding a branded print button to all existing and new Graffiti illustrations, allowing users an easy way to bring their creations to life on paper." I have always thought the HP Print buttons on some of the FM blogs was a paid slot - perhaps this solidifies my thought.

John Battelle, founder and CEO of Federated Media said of the deal, “Federated Media is about bringing new kinds of conversations to author-driven websites, applications and anywhere online there is a community.

Nick from All Facebook says, "Federated Media is now the largest advertising network to join the Facebook platform. This is a monumental step that will surely legitimize the platform’s potential." Lolz! Yea Nick, this legitimizes the platform. Yea, if you really believe that, I've got a bridge to sell you Nick.

Other players include VideoEgg who we interviewed last month. Both VideoEgg and now Federated Media are monetizing the apps built on the Facebook Platform. Is there enough to monetize here? We shall see in the coming year. Will FM want to work with apps who can't provide (at least) the level of traffic Graffiti Wall and Watercooler are?

Check out our previous Federated Media coverage.