FeedBurner’s New Google AdSense Feed Advertising — Disappointing

Last week we were switched from FeedBurner’s ad and feed delivery system to the new, more robust Google servers and the AdSense ad program.

I’ve always been loyal to FeedBurner, even capitalizing the B when most don’t. Yet, as I predicted, the move to Google’s ad program has been very disappointing. I can only hope that the program will get better over time. Immediately after Google acquired FeedBurner I was nervous that FeedBurner would ditch their awesome advertising network for Google’s low paying, text ad AdSense program. Sadly I was right.

Here are some of my additional thoughts in video:

Adam Ostrow wonders what type of ad matching Google is doing based on the ads that he has seen in the Mashable feed.

We have been relatively successful in selling our own RSS ads. Perhaps there is room for a new RSS ad player to take the slot that FeedBurner’s ad program occupied. We are testing the Pheedo feed advertising service and I will provide a side-by-side comparison in about a month.