FlyScreen – Get Updated While Your Mobile Phone Sleeps

FlyScreen is a new startup out of Israel that launched last month. FlyScreen brings updates to your mobile phone from social networks including Facebook, weather, sports news and RSS feeds. There are plenty of tools that do this already but FlyScreen works when your phone is asleep. Basically they have found a way to use the screen of the mobile even when it’s not being used.

The company says it actually uses very little battery to generate the updates and it uses less battery than running a full app when the phone is "awake". Currently the service only works on Nokia Symbian phones (E71, N95, etc.).

I assume that advertising will be their business model. The app looks great but I wonder… when my phone is asleep, I am not using it. Will this make me use it more? 

Here’s a quick overview from the company on how the service works (there’s no sound):