- FOOA: Future of Online Advertising: Ryan Carson's Marketing Plan
- FOOA: Future of Online Advertising Notes: Jay Adelson, Digg (w/video!)
- FOOA: Future of Online Advertising Notes: Joel Greenberg, Electric Sheep
- FOOA: Future of Online Advertising Notes: Darren Rowse, ProBlogger
- FOOA: Future of Online Advertising Notes: Ted Murphy, PayPerPost (w/video!)
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FOOA: Future of Online Advertising Notes: Chas Edwards, Federated Media
Written by Allen Stern - June 7, 2007
Here are my notes from the presentations by Chas Edwards of Federated Media at the Future of Online Advertising conference. I will post my complete commentary plus audio files tonight so please grab the RSS Feed.
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Chas believes there are only a small number of professional media sites that marketers should care about. (shows Cnet, Digg, Wired, PC Mag)
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Discusses how blogs are becoming more influential than traditional media sites
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Shows inbound links in Dooce vs. BabyCenter/iVillage and how Dooce is more influential in Google
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Shows the benefit for co-branded and "author-driven" creative performed 4x better than the indusry standard
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He basically pushed Digg and TechCrunch for the entire presentation.
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Best Practices
-- Locate your brand communities
-- follow the leaders, partner with them
-- add value to existing conversations
COMMENTS - Add New Comment







Great write up's, Allen. I too was able to go, and help, at FOOA. Can't wait for the next one.