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FOOA: Future of Online Advertising Notes: Chas Edwards, Federated Media
Allen - June 7th, 2007
Here are my notes from the presentations by Chas Edwards of Federated Media at the Future of Online Advertising conference. I will post my complete commentary plus audio files tonight so please grab the RSS Feed.
Chas believes there are only a small number of professional media sites that marketers should care about. (shows Cnet, Digg, Wired, PC Mag)
Discusses how blogs are becoming more influential than traditional media sites
Shows inbound links in Dooce vs. BabyCenter/iVillage and how Dooce is more influential in Google
Shows the benefit for co-branded and "author-driven" creative performed 4x better than the indusry standard
He basically pushed Digg and TechCrunch for the entire presentation.
– Locate your brand communities
– follow the leaders, partner with them
– add value to existing conversations