FOOA: Future of Online Advertising Notes: Darren Rowse, ProBlogger

Here are my notes from the presentations by Darren Rowse of ProBlogger at the Future of Online Advertising conference. I will post my complete commentary plus audio files this weekend (there is a LOT of audio editing to do) so please grab the RSS Feed.

I thought Darren's presentation was one of the best of the two days. He had more energy (even though he has the flu) than most of the presenters. Plus he offered actual actionable items.

My notes:

• In his reader survey, thirty percent of bloggers make less than $10/month and 7% are making over $15000/month
• make money from your blog and because of your blog <– great point
• Tips for bloggers looking to pickup advertisers:
  – build a brilliant blog
  – be contactable
  – Get your about page in order
  – know your metrics
  – be selective
  – go with a niche approach
  – know how your ads convert
  – position, position, position
  – offer package ads
  – start with small advertisers
  – collaborate with other bloggers
• Pimps crazyegg as a great tool to see what is going on, showed some charts from CrazyEgg. I agree with Darren that you must use this tool, not just to show you what is working but to show potential advertisers what areas are hot so you can demand a premium for them!