FOOA: Future of Online Advertising Notes: Joel Greenberg, Electric Sheep

FOOAHere are my notes from the presentations by Joel Greenberg of Electric Sheep at the Future of Online Advertising conference. I will post my complete commentary plus audio files this weekend (there is a LOT of audio editing to do) so please grab the RSS Feed.

Joel's discussion centered around using virtual worlds for advertising. Mainly focused around Second Life. My notes:

  • Begins by showing a demo of a CBS promo they did within Second Life.
  • Virtual World medium is:
    -- young (7 million registered users, 1 million monthly uniques)
    -- viable
    -- valuable
    -- understandable
  • Discusses the old time like compuserve and aol.
  • Let's talk about sex - "all they are doing is having sex in second life"
  • Notes different ways of advertising inside second life - federated media sells ads
  • Mentions that Germany is the 2nd largest community in second life and the in-world advertising network out of germany is the biggest.
  • Search within SL is growing - will we see SEO companies for this?
  • Joel says that the events is one of the most important parts of virtual worlds
  • Engagement is the thing that makes these virtual worlds a great opportunity for marketers
  • Future trends:
    -- lifelogging
    -- better integration with the 2d web
    -- larger audiences
    -- more machismo
    -- more advertising opps
    -- opps for media planning
    -- advertising standards
    -- more consumer research
AddThis
Forward
RSS Feed
Become a sponsor

SPONSORS

SocialText
Clicky Web Analytics
Web 2.0 Expo New York 2008

PARTNERS

read centernetworks anywhere!
Advertise here

OTHER STUFF