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FOOA: Future of Online Advertising Notes: Joel Greenberg, Electric Sheep
Here are my notes from the presentations by Joel Greenberg of Electric Sheep at the Future of Online Advertising conference. I will post my complete commentary plus audio files this weekend (there is a LOT of audio editing to do) so please grab the RSS Feed.
Joel's discussion centered around using virtual worlds for advertising. Mainly focused around Second Life. My notes:
Begins by showing a demo of a CBS promo they did within Second Life.
Virtual World medium is:
– young (7 million registered users, 1 million monthly uniques)
Discusses the old time like compuserve and aol.
Let's talk about sex – "all they are doing is having sex in second life"
Notes different ways of advertising inside second life – federated media sells ads
Mentions that Germany is the 2nd largest community in second life and the in-world advertising network out of germany is the biggest.
Search within SL is growing – will we see SEO companies for this?
Joel says that the events is one of the most important parts of virtual worlds
Engagement is the thing that makes these virtual worlds a great opportunity for marketers
– better integration with the 2d web
– larger audiences
– more machismo
– more advertising opps
– opps for media planning
– advertising standards
– more consumer research