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For Your Imagination Discusses 2009 Video Shows and Video Monetization
Beet.tv sat down with NY-based For Your Imagination CEO Paul Kontonis this week to discuss their plans for 2009 and about the state of online video advertising and sponsorships. For Your Imagination is a full-service online video company that produces a variety of shows. Kontonis notes in the interview that they will be launching two new channels this year: Generation Equity, a finance channel; and Glampede, a style and fashion channel.
I like this quote from the interview, "Until the media side really gets its act together and understands how to buy sponsorships in online video, you’re going to see a lot more on the branded side because that’s starting from the creative groups that are much more willing to jump into the space, play with those experimental dollars,"




