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Some Startups Use Digg -- FreshBooks Is Using an RV
Many of the startups I've dealt with since starting CN have one strategy on their marketing plan: hit Digg frontpage as many times as possible. Today I found an interesting blog post by the fine folks over at Canadian-based FreshBooks. FreshBooks is an invoicing tool and you can check out my interview with CEO Mike McDerment.
FreshBooks is going to rent a RV and hit the road from Miami to Austin this March. They will leave from Miami and the Future of Web Apps and head west to Austin for SXSW. Here are their goals:
- Meet as many users as we can, introduce the “south” to FreshBooks and what we offer
- eat a Texas-sized donut
- eat a country fried steak
- get interviewed on a small town “morning show” (I am looking at you WPMI in Mobile, Alabama)
- pick up a hitchhiker
- and of course, we want to be elected POTUS.
I think it's an interesting idea and should help to get FreshBooks "noticed" outside of their comfort-zone - that is the Web community. While I think most people think of FreshBooks as a tool for indy web people, there's a whole other world out there with people who need to invoice their clients. This type of marketing could help FreshBooks gain more mainstream acceptance - something critical for growth and success.
I am sharing this with you so you can think about out-of-the-box marketing tactics for your product or service.
HEY THAT WAS MY IDEA!!!!! :) (seriously). How fun. I'm jealous!
Austin is a great college town and the UT girls are some of the nicest in the South (in my not-so-humble but highly-experienced opinion).
If you're looking to market your product or service to the lucrative but elusive 18-25 sexy female demographic during SXSW, please get in touch with me. I'll have girls going wild to use your product or service and even though I'm no Pat Robertson, by the time I'm done with them, they'll be evangelizing your company like they found salvation through me.
Austin is a great college town and the UT girls are some of the nicest in the South (in my not-so-humble but highly-experienced opinion).
If you're looking to market your product or service to the lucrative but elusive 18-25 hot female demographic during SXSW, please get in touch with me. I'll have girls going wild to use your product or service and even though I'm no Pat Robertson, by the time I'm done with them, they'll be evangelizing your company like they found salvation through me.
RD, appreciate the offer but I don't know if that's exactly our target demo. :)
Honestly though, we'll be announcing details on our blog and stuff as we get them figured out; route, dates, so forth. If anyone's along the route and wants to get together, or even join the convoy to SXSW... get in touch! Seriously. It'll be good times.
Even sexy women 18-25 need invoicing tools. Hell, if they invoiced more efficiently, maybe they would spend less of my money and more of their own!
I've done RVs before and there's really no limit to the fun we could have with the FreshBooks RV. Last year I fit 20 sorority girls into an '06 Beaver Motor Coaches Marquis. After that experience, I knew why the founder of the company named it Beaver Motor Coaches.