Future of Web Apps – Jeff Veen

Jeff Veen from Google spoke to the attendees about how to design better web application interfaces.

His opening comments were that a lack of the "web 2.0" buzzword mentioned during the summit is a good thing. He also spoke for a few minutes about the fact that booms and busts are a cycle.

His presentation focused on three areas: Visual Design, Interaction Design and Information Architecture.

Visual Design

• Use visual design competency to build trust with users, empowering them to control their data
• Use design techniques to improve the data
• If you do a good job on the visual design, people will give you the benefit of the doubt

Jeff's definition of information = data thats actionable. Ajax has changed things for interaction design.

Interaction Design – 4 Principles

• Discoverability – making finding stuff easy
• Recoverability  action should be without cost
• Context – a sense of time place and meaning (amazon checkout)
• Feedback – how the system responds –

Information Architecture

• Blending editorial control with participation
• Tagging is now creating an architecture
• It is now bottom up in some cases

Jeff's presentation can be downloaded here: veen.com/nextgen.pdf

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