Future of Web Apps – Ted Rheingold

Ted Rheingold from Dogster/Catster discussed passion-centric communities. I thought his presentation really hit on the key points to create success with a PCC. Here are some of the notes from his presentation.

Ted sat down with CenterNetworks for an interview ยป

MP3 Audio Downloads
(each file is one minute and about 1MB download – if you share the files, please credit me, thanks!)

  • ted1 – announces dogster funding – took 2 years to feel comfortable to attract capital
  • ted2 – passionate communities – moderation, groundrules
  • ted3 – demonstrates catster
  • ted4 – continued discussion of passion-centric communities, dogster forms
  • ted5 – discussion of popsugar

What is a passion-centric community?

  • Dedicated to a single particular interest
  • Usually includes human profile sharing
  • Nothing new
  • They amplify passion thru enriched community experience

Core Components of Passion Centric Communities

  • Entertainment
  • Sociality
  • Services
  • Information

Other Features

  • Design must amplify
  • Moderation
  • Groundrules
  • Safety policies
  • Wngage how they prefer

Sincerity Cannot be Faked

  • Offering features that can be leveraged
  • Passions do not fit into buckets
  • Monetizing the long tail not for us
  • Don't ignore your community

Looking at Monetization

  • Advertising and sponsorships
  • Subscription programs
  • Selling member-made or site-specific items

Making Advertising Work

  • Keep your ad sales inside
  • Adveritisers need to have a direct connection to the communities passion
  • CPM is almost dead
  • Require advertisers to offer something real to the community

Future of Passion Communities

  • For every passion there will be a site and could be more than one
  • There will be tens of thousands
  • Apis and badges bring the communities to where the member is
  • Public and open id systgem will be used
  • Web is just a launching point – cell phones, etc. — communities will meet where their members are

Sites Ted Likes for Passion-Centric

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3 COMMENTS
  1. This is great, thanks! Ted’s was one of my favorite talks. But how about hyperlinking the sites Ted likes?

  2. centernetworks says:

    Links have been added – great idea.

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