Newest Content
Latest NYC Coverage
NY Web Tech Directory
Most Popular Content
Freshly Baked Jobs
Press Releases
New Interviews
Recent comments
- Re: Did Delicious Lose Its Chance To Be FriendFeed?
1 hour 27 min ago - Re: Did Delicious Lose Its Chance To Be FriendFeed?
4 hours 50 min ago - Re: Did Delicious Lose Its Chance To Be FriendFeed?
5 hours 39 min ago - Re: TinyURL Adds Custom URLs; Is This Exciting or What?
8 hours 56 min ago - Re: TinyURL Adds Custom URLs; Is This Exciting or What?
9 hours 44 min ago
Future of Web Apps - Ted Rheingold
Ted Rheingold from Dogster/Catster discussed passion-centric communities. I thought his presentation really hit on the key points to create success with a PCC. Here are some of the notes from his presentation.
Ted sat down with CenterNetworks for an interview ยป
MP3 Audio Downloads
(each file is one minute and about 1MB download - if you share the files, please credit me, thanks!)
- ted1 - announces dogster funding - took 2 years to feel comfortable to attract capital
- ted2 - passionate communities - moderation, groundrules
- ted3 - demonstrates catster
- ted4 - continued discussion of passion-centric communities, dogster forms
- ted5 - discussion of popsugar
What is a passion-centric community?
- Dedicated to a single particular interest
- Usually includes human profile sharing
- Nothing new
- They amplify passion thru enriched community experience
Core Components of Passion Centric Communities
- Entertainment
- Sociality
- Services
- Information
Other Features
- Design must amplify
- Moderation
- Groundrules
- Safety policies
- Wngage how they prefer
Sincerity Cannot be Faked
- Offering features that can be leveraged
- Passions do not fit into buckets
- Monetizing the long tail not for us
- Don't ignore your community
Looking at Monetization
- Advertising and sponsorships
- Subscription programs
- Selling member-made or site-specific items
Making Advertising Work
- Keep your ad sales inside
- Adveritisers need to have a direct connection to the communities passion
- CPM is almost dead
- Require advertisers to offer something real to the community
Future of Passion Communities
- For every passion there will be a site and could be more than one
- There will be tens of thousands
- Apis and badges bring the communities to where the member is
- Public and open id systgem will be used
- Web is just a launching point - cell phones, etc. -- communities will meet where their members are
Sites Ted Likes for Passion-Centric
- deviantart - 2 million members
- amateurillustrator
- cnet community
- fabsugar
- modelmayhem
- mlg
- Yahoo! autos customs
- carspace
- boompa
- feelingbullish
- socialpicks
- mybloglog
- famster
- clubmom
- craftster.org
- vampirefreaks.com
- yourclimbing
- everytrail
- cute overload
Technorati Tags: Web 2.0 | Yahoo! | futureofwebappssf06 | Ted Rheingold | Dogster | futureofwebapps-sf06
I love the phrase passion-centric communities. Ted Rheingold [personal blog | corporate blog] used it to describe his Dogster and Catster ventures as well as other communities often referred to as social networking sites in his presentation at the recent











This is great, thanks! Ted's was one of my favorite talks. But how about hyperlinking the sites Ted likes?
Links have been added - great idea.
Thanks!