CATEGORIES
- NYC COVERAGE
- WEB STARTUPS
- WEB NEWS
- CONFERENCES
- WEB TECH JOBS
- VENTURE CAPITAL
- MICROSOFT
- INTERVIEWS
- ADVERTISING
- VIDEO
- ALL TOPICS
- ALL COMPANIES
CONTRIBUTORS
- ADRIAN CHAN
- ALICIA NAVARRO
- ALLEN STERN
- CORSIN CAMICHEL
- DRAMA 2.0
- DARREN HERMAN
- HANK WILLIAMS
- MARK DAVIS
- RICK TUROCZY
- SANFORD DICKERT
- SHANNON CLARK
- Comment on In-Depth: Comparing Tweetdeck and Seesmic by What will the smart Twitter Client look like? | Pretzel Logic - Enterprise 2.0
- Comment on Breaking/Exclusive: Microsoft Adds 3rd Twitter Message! by Dean Higginbotham
- Comment on Breaking: Yankee Fan Tweets Boston Red Sox Fan by Curt Grymala
- Comment on USA Celebrates Its Independence; We All Celebrate Our Google Dependence by Allen Stern
Report: Gaming Now Mainstream Entertainment
by Allen Stern on July 25th, 2008
The Entertainment Software Association is out today with a new report about video game usage in the U.S. It’s a very interesting read and discusses a variety of items including purchase intent, demographic data, online gaming activity, and which games are most popular.
I’ve created a number of online casual games over the past 10 years that had millions of plays a day. I was always a bit shocked at how game players (especially female players) interacted with the advertising we injected into the games.
Some of the highlights from the report include:
- The average game player is 35 years old
- 40% of game players are women, 60% are men
- 26% of gamers are over 50
- Halo 3 is the most popular video game over the past year; World of Warcraft is the most popular computer game
- 47% of online gaming is in one of these categories: Puzzle/Board/Game Show/Trivia/Card
- 41% of Americans have purchased or plan to purchase one or more games in 2008.
