Gannett Launches a Digital Media Network

Gannett has announced the launch of the “Gannett Digital Media Network” today. Gannett calls the new network “ground-breaking” but to me it just looks like any other ad network. The network will bring together the ad sales for 100 properties and they self-report a reach over 25 million people.

The media network will include USATODAY along with a variety of local newspaper and media sites including IndyStar and AZCentral. They have also brought in a good number of web properties and the list includes MomsLikeMe, HighSchoolSports, MetroMix and BNQT.

They also note that they are offering PointRoll and Ripple6 ads (what ad network doesn’t??). Interestingly the announcement doesn’t mention any integrations from a “social” perspective.

As with any ad network, the key is if the sales team can obtain good rates and fill rates for the publishers in the network.