Geezeo To Launch White Label Online Financial Management Service

Boston-based online money management tool Geezeo will announce tomorrow the launch of a white label version of their application. The service will be called Geezeo Spectrum and will be available to financial institutions in the U.S. As you can see in the screenshot below, all branded Geezeo elements would be replaced with the brand of the financial institution. Pricing for the white label version was not provided.

Geezeo co-founder Peter Glyman tells me that the white-label offering was core to their strategy since the beginning and the time is right as they have been receiving more and more inquiries about the service. This actually is a good time for Geezeo to reach out to the financial institutions. The banks are trying to keep their costs down but provide enough unique services to keep their customers. This white label option will remove the need to build a similar suite of tools in-house and eliminate the maintenance costs as well.

Back in November Geezeo launched their financial marketplace and just about a year ago they received an investment from TheStreet.com.