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Glam Acquires Online Ad Sales Company Monetise
Glam Media has announced the acquisition of UK-based Monetise today. Monetise is an online media sales company founded three years ago. Monetise currently represents companies including: Flixster.com, TVGuide.co.uk, and ARTISTdirect.com. Terms of the deal were not disclosed.
The WSJ has more details on the acquisition which include a note that the company expects to bring in $25 million to $45 million of U.K.-based ad revenue next year. Overall, Glam expects $100 million in revenue in 2008, growing to $250 million to $350 million next year.
Back in February, Glam Media launched Glam International to focus on markets outside the U.S. Today’s acquisition fits nicely with their plan.