Glam Media Launches Evolution; Hopes Advertisers Want To Buy Primetime Online Advertising

Glam Media has announced the launch today of Glam Evolution. Glam describes Glam Evolution as, "the Web’s first primetime inventory placement and vertical targeting brand advertising technology platform."

From reading the release it looks like the sites Glam represents will see new ad types, more intrusive ads and adding larger ad sizes. Glam says that Glam Evolution works on a five-point system:

1. placement
2. contextual
3. engagement mode
4. brand proximity
5. editorial quality

Glam is also introducing Influentials Targeting—helping create campaigns to reach and leverage key influencers by channel and category.

Do advertisers want to purchase online advertising with the same buying patterns as traditional TV media purchases? I am on the fence but if done properly, it could help increase online spend by lining up better with offline spend for easier signoff as part of a comprehensive program. On the flip-side, the Internet is always on and targeting one timeframe may not provide the intended results.