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Glam Media Launches Managed Vertical Network Platform – First Customer Lifetime Network
Glam Media continues to expand; today announcing the launch of its "Managed Vertical Network Platform" (MVN) which looks like a beefed-up white-label social networking platform one-stop blog network tool. No information on pricing is available.
Glam Media explains their Platform as, "The Glam MVN platform offers media companies the necessary infrastructure and tool set to create a successful vertical network. With the Glam MVN, media companies can easily recruit publishers, manage inventory, set pricing, serve and optimize campaigns, support multiple billing systems, and offer both publisher and advertisers a wide range of reports and technical support."
Other white-label social networking platforms include Ning, KickApps and Magnify.net. It looks like Glam takes it a step further by allowing anyone to setup a blog network.
In related news, Lifetime Television & Lifetime Movie Network are announcing their use of the MVN to power the new MyLifetime and a variety of other new channels.
Distribution is so important and this new platform (I hate that word) should do very well in their verticals.
