Glam Media Launches Glam Platform Atako; Widgets ‘n Apps

Update: Matt Marshall has a good analysis piece regarding the Glam Developer Platform announcement.

Glam Media is announcing the launch of a platform today. Codenamed Atako, the goal is to offer a set of widgets and applications that can be monetized and also offer additional options for Glam network publishers. The new platform is codenamed Atako which Glam describes as, "signify the deep passion that application developers and users feel when they are working with technology that creates change."

The platform is open and Glam will allow developers to build applications for their network of content publishers. Seeing as the women’s demographic is one of the "richest" online in terms of online advertising effectiveness, this could be a huge win for developers overall. The Glam Media Atako platform follows platforms by most of the major social networking providers including Facebook, MySpace and Bebo. Glam goes after Facebook by noting that their platform isn’t a walled garden — that is, the applications and widgets on Atako are open.

Developers and publishers will share in the revenue generated by their widgets and applications.

The Atako platform is currently in private beta for both developers and publishers. Glam Media reports 77 million monthly uniques across their network of sites and blogs. Check out all of our Glam Media coverage.