Update on Google AdSense in FeedBurner RSS Feeds

I’ve written several times about my thoughts on FeedBurner dropping their awesome, high-paying RSS feed ad network for the Google AdSense program. Nik noted last weekend that FeedBurner is moving feeds over to Google hosting (we were moved today) and that now feeds will use Google’s strong server farms to handle feed processing.

Tonight we were also added to the Google AdSense program for RSS feeds. Setting up ads in the feed is simple – same process as setting up an ad unit in the traditional AdSense program.

The options are:

• Name – the feed name
• Size – this is automatically set by Google
• Ad Type – text, text/image or image only
• Frequency – how often do you want ads to appear – I’ve selected every 3rd item
• Post length – how long of a post do you want ads to appear in
• Position – where in the feed do you want the ads to appear – options are bottom or top
• Channels – same channel system as with the traditional Google AdSense program

While I won’t be able to share many details on how the system performs, I will share as much as I can and also compare it to the other feed advertising programs I’ve tested. I still believe that my feed for a buck proposal is the best way to go.