CATEGORIES
- NYC COVERAGE
- WEB STARTUPS
- WEB NEWS
- CONFERENCES
- WEB TECH JOBS
- VENTURE CAPITAL
- MICROSOFT
- INTERVIEWS
- ADVERTISING
- VIDEO
- ALL TOPICS
- ALL COMPANIES
CONTRIBUTORS
- ADRIAN CHAN
- ALICIA NAVARRO
- ALLEN STERN
- CORSIN CAMICHEL
- DRAMA 2.0
- DARREN HERMAN
- HANK WILLIAMS
- MARK DAVIS
- RICK TUROCZY
- SANFORD DICKERT
- SHANNON CLARK
- Comment on YouTube Down for Maintenance by Killer
- Comment on The Absolute Most Awesome Google Maps Mashup Ever by Google Maps Gets A New Layer ? The NYC Subway | CenterNetworks
- Comment on Google Maps Launches NYC Subway/Public Transit Directions by Google Maps Get Layered With the NYC Subway | CenterNetworks
- Comment on T-Mobile USA Outage ? Service Down by khrtt
Target Google AdWords to Android and iPhone
The Google Mobile team has announced this morning support for the Android G1 and iPhone devices along with any other mobile device that can render full HTML browsing. What this means is that you can target ads to either the desktop/laptop or to the mobile device. Ads that are targeted to the mobile device must have a mobile landing page associated with them.
This morning while sitting in a Manhattan coffee shop I wondered yet again if any mobile advertising has a chance to succeed. It doesn’t matter if it’s Google’s text ads or pretty display ads, can advertising work for mobile? Earlier this year I asked how mobile will be monetized and the questions still remain today.
Apparently these new mobile ads are already in place on Google search result pages.
Here’s something interesting… on the AdWords page where you can select the iPhone/Android setting, Google only mentions the iPhone:
Youtube.com is down! it’s not accessible right now.
It will be interesting to see how affective iphone and google android advertising can be when sending to a mobile landing page. Also I wonder what the click through rate would be for mobile users this is interesting because a mobile users can fall into a few categories. One being they are out and about need to find something local really quick which depending of what you are advertising could be a plus or a minus..