Pingdom: 32% of the Top 500 Web Sites Use Google Analytics

Web site monitoring service Pingdom is out with another report today, this time focusing on Google Analytics usage within the Alexa top 500 sites. Pingdom verified each site and found that 32.3% of the top 500 use Google Analytics to monitor their sites. The 33% number is a bit high in my opinion. Most large sites use "industrial" analytics applications like Omniture or Webtrends.

Pingdom suggests that most use Google Analytics because it’s free. What we still do not know is how the data is used on the backend – even if Google suggests it’s not being used, it’s still being dumped into the huge database that Google maintains on each one of us.

My guess is that if Pingdom runs the same test on the top 2,000-10,000, the Google Analytics count will be much higher – probably in the 60% range. This is currently their sweet spot – outside the Fortune 500 and down to the brand new blog with one reader.

I still believe a combination of internal trackers and external trackers (both for the local site and for the competition) is the optimum combination for success.

If you are interested in not being tracked by Google as you browse site-to-site, check out James Thomas’ article about how he lives without Google.