CATEGORIES
- NYC COVERAGE
- WEB STARTUPS
- WEB NEWS
- CONFERENCES
- WEB TECH JOBS
- VENTURE CAPITAL
- MICROSOFT
- INTERVIEWS
- ADVERTISING
- VIDEO
- ALL TOPICS
- ALL COMPANIES
CONTRIBUTORS
- ADRIAN CHAN
- ALICIA NAVARRO
- ALLEN STERN
- CORSIN CAMICHEL
- DRAMA 2.0
- DARREN HERMAN
- HANK WILLIAMS
- MARK DAVIS
- RICK TUROCZY
- SANFORD DICKERT
- SHANNON CLARK
- Comment on YouTube Down by DVS01
- Comment on Twitter COO Costolo: Advertising Coming To Twitter Soon by Satoshi Nakajima
- Comment on Twitter COO Costolo: Advertising Coming To Twitter Soon by OMG Stop the Web! Twitter is gonna run ads ? and Scoble says you?ll love it
- Comment on What?s Up With Yahoo Mail Delivery? by MJ
Google Trends Showdown: Expedia vs. TripAdvisor
by Allen Stern on June 24th, 2008
Yesterday we looked at job aggregator traffic. Today we take a look at two sites that are major players in the travel planning and booking space. I took a lot at a variety of travel sites and two stood out: Expedia and TripAdvisor. I use both sites but for different purposes. I am part of the TripAdvisor community and also use the service for hotel reviews. I use Expedia for price information across hotel chains.
The chart below is very interesting – the traffic to both sites nearly is identical. Both sites appear to be running 600,000 daily unique visitors and that amounts to 18,000,000 monthly uniques. The charts get even closer in May and June.
One consideration that could help explain the similarity: Expedia owns TripAdvisor (as it does many other sites…like hotels.com) Not sure if this plays into similar traffic patterns seen above but it might be a clue. For example, they could market the sites in a similar fashion or link to each other and cross drive similar traffic patterns. You can verify ownership by looking at the 10K filed with the SEC at Edgar Online. Just type in “tripadvisor” and you’ll see the name pull up OR googling it might be easier :)
We already wrote some parameters to use it in SeoQuake (FireFox seo plugin), so you can see all Gtrends data just in SERP or visiting site. (looks like alexa toolbar). You can get it here http://addons.seoquake.com/params/index.php?sln=en&browse=2&tag=google&res_lim=10