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Got 250 Followers on Twitter? Best Buy Wants You!
This afternoon Forrester analyst Jeremiah Owyang posted a link to a new job opening at electronics retailer Best Buy. The job title is, “Sr. Manager – Emerging Media Marketing”. The job seems very similar to a former position I held at a Fortune 100 company.
Here’s the general overview of the position (click the link to read the full job description):
“The Emerging Media Marketing Manager is the primary lead for the Best Buy’s mobile, social, and video marketing & media efforts to drive in-store and online sales, create sustainable word of mouth evangelists, and brand loyalists. This leader will create both bolt-on social and mobile marketing initiatives and other new initiatives and identify business opportunities that can be solved wholly or in part by applying or developing social technology, digital and software strategies and technologies .”
If you are interested in a position in Minnesota, this is actually a pretty damn hot job. To be honest if this is the kind of position you would consider, but don’t care much for Minnesota, I’d still recommend considering it. Most large companies only have one of these positions and Best Buy appears to be doing some things right when it comes to online marketing. Best Buy wants a lot of experience which is required for a position of this level.
Here’s where the job goes south for me…it’s in the “preferred qualifications” section which has two bullet points and they are:
- Graduate degree
- 250 plus followers on Twitter
I know what you are thinking - Allen must be joking. But sadly I am not. They seem to value education at the same level as a silly metric like number of followers on Twitter. I am sure glad I spent time getting my MBA :)
I wonder what internal employee, agency or analyst told them to add that as a requirement?!? My suggestion is if you plan to apply, beef up your followers before you send in your application. And if you think you fit the bill but have no followers, do a search on “add followers to my twitter account” and you can get 250 followers before you click off of this article.
Twitter followers are the new “hits” as a metric.