Groupon Adds Kids-Friendly Kidz Club Channel

Last week deal site Groupon launched a Dream Weddings channel. Today it looks like they have added another channel — a “kid-friendly club”. The new Groupon Kidz Club features deals that are either geared towards kids or are kid-friendly. Each city appears to have a couple of local deals including test prep and photography services along with a large number of national deals. For example, the most popular company on the deal sites, Vistaprint makes an appearance on the kid-friendly deals list.

Frankly I can’t figure out by the tone of the content (outside of the deals) if this could be a late April Fools joke. Groupon has created several personalities within the Kidz Club including: Glasses, Blade, FopTop, Roll, E-Male, Pyles and Swarmy.

The Kids Club features games like “help roll get his croissant back” and a word scramble. These games aren’t online, I assume you need to print out the page and give it to your kids.  There is also content including, “HELP elderly folks cross the first part of the street and then encourage them to get across the rest of the way on their own!” There is also an official Kidz Club theme song.

I don’t get all of the (probably very expensive) content Groupon creates — from this sillyness to the “extra” content they post at the bottom of their deal pages. Just post the deals and move on to posting more deals.