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Groupon Adds Dream Weddings Channel
Over the past year, both Living Social and Groupon have been adding new channels within their services. Living Social has been rapidly expanding their Gourmet and Home channels. I’ve noticed Groupon pumping their Goods channel heavily as of late. While most of the products in their Goods section seem to be closeouts or products that probably didn’t sell so well in retail, they seem to be selling like hotcakes on Groupon.
We’ve seen people who got married using Groupon and let’s not forget Greg’s proposal to Dana on Groupon last year. Today I noticed Groupon is pushing a full channel for weddings. Interestingly the url doesn’t contain weddings but rather occasions so I wonder if Groupon will launch deal centers for other occasions.
The local wedding deals listed include (your deals may vary by location) tanning and salon services. Most of the page offers nationwide deals including name change services, engagement rings, wedding gowns, photography services, wedding invitations and of course the most critical honeymoon in Morocco or a safari in Africa.
Even though I am a huge deal hunter, I can’t imagine using a deal site for my wedding. Maybe invitations or other basics but would I want to worry that the honeymoon might not be absolutely perfect to save a few dollars?
Like you Allen, I noticed Groupon’s new wedding section and it definitely provoked thought. I think some of Groupon’s offerings are random and not very essential to the usual wedding planning process and I’m not sure it will sustain well for the future.
I have a friend who recently discovered another wedding deal site called (redacted) from what I can tell, they’re fairly new but seem to have a large database of deals. Personally, I think they have a much more practical approach than Groupon’s. They specialize in wedding deals that are last minute and date specific which in turn allows them to offer deals that are more fundamental to a wedding such as a venue or photographer rather than just a credit towards a honeymoon trip.
Thanks for the comment Hilary. Interestingly enough, there is a Hilary Pendelton who works as the marketing director at the site I removed in your comment. I assume you aren’t the same Hilary as that Hilary? Just a coinkydink?