Hakia Adds Credibility to Health Search

NY-based semantic search engine Hakia has announced the launch of what they are calling the, "Credible online health search." It appears to be a competitor to iMedix. Instead of showing the most popular results first, they are showing the ones that are the most credible. Hakia has published a list of the sources they deem credible. This is a step away from machine powered search and closer to human-based search.

Hakia describes the updates as, "To ensure credibility, hakia is providing results from sources that have met the quality criteria set forth by the Medical Library Association. hakia’s users can now trust what they find, because experts have vetted the sources."

I’ve said before that I think Hakia does a better job than Mahalo as it brings together human and machine search into a smarter page. Hakia needs to spend more time and effort on marketing now. They are competing with Google on the machine side, Mahalo on the human side, and now iMedix on the health side. All three competitors have serious money and some level of famous executives.