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Hakia Launches Human Powered Credible Search and Topic Galleries
NY-based Hakia has announced a relaunch of their search engine service today. Hakia is a semantic search engine which uses partial human filtered results to help get past the typical search results. Today the company is adding an even stronger human element: the "credible Web sites" index.
What this means is when you complete a search on Hakia, you can select to see only sites that Hakia deems "credible". The credible sites list will be vetted by librarians and informational professionals.
Hakia has also launched "hakia Galleries" which bring together all types of search results (image, text, credible, etc.) on a topic basis. It’s an interesting way to provide the data rather than for an absolute specific query.
I like the Hakia team and love that they are in NYC. But they have to start marketing the search engine. Get up to Times Square and setup a corner where you can show tourists why Hakia is better than Google. Let those tourists go back to their countries and spread the word. Sure I am simplifying things, but they have to raise the level of awareness to drive search volume. They don’t have a CEO who can push links to tens of thousands of Twitter users for quick traffic boosting. Booths at tradeshows won’t cut it alone.