Hearst-Argyle Television and Google Begin Reseller Agreement

Hearst-Argyle Television (NYSE:HTV) and Google have entered a new strategic agreement today where Hearst-Argyle, operator of 29 TV stations and more than 30 Websites, will become an official reseller and will use its Web sales force to provide marketers in its 26 local markets access to Google AdWords.

What this means is that Hearst-Argyle will now sell more comprehensive advertising solutions to its clients. Instead of just print and television, now they can also leverage online – helping to increase control over a client’s advertising budget.

"This is a terrific partnership to expand the digital suite of solutions we provide our advertisers," said Terry Mackin, Executive Vice President of Hearst-Argyle Television. "This entry point to the local search market complements our existing digital media efforts which include local content, social networking, and being a primary destination in all our markets on ‘all three screens’."

Today’s announcement represents an expansion of Hearst-Argyle’s relationship with Google. In June 2007, Hearst-Argyle became the first independent TV station group owner to establish a content- and revenue-sharing arrangement with YouTube(TM).

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