Hearst UK Signs Pluck For Social Networking; U.S. Next?

Hearst digital out of the U.K. has announced that they have hired Pluck to power their social networking portals on a variety of Hearst digital properties. Financial terms of the deal were not disclosed. Hearst digital claims to reach  four million women every month — one third of all women online in the UK.

The initial set of Web sites that Pluck will power include:

• www.handbag.com
• www.netdoctor.co.uk
• www.getlippy.com
• www.allaboutyou.com
• www.cosmopolitan.co.uk
• www.prima.co.uk
• www.goodhousekeeping.co.uk
• www.countryliving.co.uk

Other players in this space include NY-based KickApps and Magnify.net along with Valley-based Ning. With the huge number of magazine Web sites that Hearst maintains in the U.S. will Pluck soon power those as well?