Hitwise Reports on Google’s Top Properties

Heather Hopkins from Hitwise has put together an interesting chart of Google’s top 20 properties by page views. Last week she provided the chart by unique visitors. Heather notes that the pageview chart is in response to a commenter’s question about whether there is a difference between pageviews and unique visitors. I’d suggest the pageview chart isn’t really worth compared to the unique visitor chart because so much of what Google offers is based on non-refreshing technologies.

For example, in the chart displayed below, Google Finance and Google Calendar are at the bottom of the list. Google Finance uses heavy non-refreshing technology and if they did refresh the page each time the graphs were changed by the user, Google Finance would be much higher on the list. With Google Calendar, I don’t even know if it ever fully refreshes the page.  It’s like coming to a fight with Rocky with one arm tied behind your back.

What it does show as Heather notes is that Google search still dominates the Google product lineup. Considering Google is a verb when mentioned in the sense of search, this makes sense.

I’d also be interested to know how Hitwise tracks Google Maps on wireless devices — are those pageviews reported in the number below? And what about downloadable products like Google Earth?