Holiday Gift #2 – TapeFailure

Day 2 of the Ten Days of Holiday Gifts features TapeFailure. We covered TapeFailure when they launched and the basic idea is that TapeFailure captures visitor’s Web sessions so you can find and fix the failures. It’s like a focus group without the expense. I’ve used it several times to watch how ya’all use CN. It records every mouse movement. Check out my video review from their launch. If you are launching a startup or typical Web site, you should test it using TapeFailure as it will help you find the flaws and help get your customers to the most optimum user experience.

Here is a simple overview of the difference between TapeFailure and analytics packages: "Tapefailure does not collect basic data that other analytics software (such as Google Analytics) gathers. Instead, it focuses on what the user does, not who the user is or what they use."

Update: Please DO NOT signup for TapeFailure – the site will be closing at the end of this month :(