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Hulu CEO: We Get Better Ad Rates Than Primetime TV and We Work To 3AM And Love It
This afternoon Hulu CEO Jason Kilar appeared on Fox Business to discuss the public release of the Hulu online video/TV service. I’ve captured a video from the brief discussion and it’s embedded below. Here is a transcript of the important parts (my emphasis):
"Already the business model is proving itself, which is we support the service through advertising and there’s a strong enough demand that we are actually getting higher rates than on broadcast, specifically even in primetime tv…advertising is sold on a CPM basis and we are very fortunate to be in a position that the advertising bought on Hulu is even higher than that on primetime."
"The common thread between the two is that Amazon is one of the best companies in the world at focusing on the user experience. And that’s exactly what Hulu is, in obsessed as well. That’s what gets us out of bed in the morning, why we show up to work and often times stay until 3 AM in the morning."
Perhaps Kilar has been reading the also LA-based Calacanis Employee Manual.
soon we will never sleep
At my startup we work till 6:20 in the morning and love it way more.
By “capture a video,” you mean you held your handheld camera up to the Magnavox?
actually it’s a Samsung – been going strong since 1991 so I haven’t seen a need to replace it yet. as for a capture card, I have one in this here PC but no cable long enough to reach to the cable box. You can hear it just fine – with a nice hiss for an added bonus.
More people will have their PCs connected to LCD TVs – as seen here (http://www.techavid.com/internetTV.php).
That’s great news for us, as more and more people bring the Internet into their room!