Hulu Gets Choppin’ and Dicin’ With the Food Network

Video hosting provider Hulu has announced a distribution partnership with the Food Network today. Actually the deal is with Scripps Networks who owns Food Network and will also include clips from Fine Living, HGTV and DIY. The initial batch of clips range from 2-4 minutes and most carry a 30-second pre-roll video ad. That’s some ratio of content to ad!

I actually had the opportunity to spend a week at the Food Network studios about two years ago. It’s amazing the talent that they have – from the stars in front of the camera to the massive work behind the camera. If you think it’s hard to get a movie star to do what the producer wants, just imagine what it’s like to keep a cake in perfect condition for an hour under the studio lights. The food is very pampered!

I am not sure if these Scripps Networks clips can be viewed worldwide but if they can, it would be an excellent way for Scripps to draw in a brand new set of viewers.

Check out my post about Food Network star Giada DeLaurentiis and what she can teach you about passion-centric communities.

Here’s a sample of the Food Network clips on Hulu: