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Hulu Moves Into Top 3
Back in December, comScore reported that online video site Hulu reached 235 million streams which moved them into 6th place on the top 10 online video streams list. Today comScore released their latest videos viewed list for March 2009 and Hulu has moved up to the 3rd spot with 380 million videos.
This puts Hulu right behind Google/YouTube and Fox Interactive and moves Hulu above Yahoo, Microsoft and Viacom. To put the 380 million mark in perspective, Google including YouTube videos were viewed over 5 billion times.
comScore is also reporting that for the month of March, Google/YouTube passed 100 million unique viewers. Hulu came in with 41 million viewers which puts the online video service in the 4th slot.
Other notes from comScore include: 77.8 percent of the total U.S. Internet audience viewed online video and the average video length was just over 3 minutes.
Do you find yourself watching a lot of videos on Hulu? To be honest I’ve only used the service when I have missed a TV show that they offer (e.g. Lost, Chuck, etc.).
I use it daily and as a cable TV substitute with Mac Mini connected to LCD TV. Also use cbsnews.com/video, thewb.com and others.
I’m a pretty big Hulu fan. They’ve got some incredible content on there…sometimes people act like it’s just for current TV shows, but they’ve got tons of older TV shows, movies, and documentaries available. By the way, I should have mentioned this in my other comment, but Hulu has the documentary “As Seen On TV” that you blogged about available for viewing…it’s under “CNBC Originals”.
You’re the network’s best case scenario: People using the Web to augment regular TV. But they’re very worried that an increasing number of people are using the Web *instead* of TV, which is a problem – in the near and mid-term, at least – for them.
Also funny that you mentioned “Lost”, which isn’t available on Hulu – yet.
Hmm Peter I could swear I watched Lost on Hulu – maybe it was 24 and I watched Lost on abc.com – I am getting too old!
I remember back in 2005 I took my first trip to Germany and didn’t want to miss 24 or Lost so I bought them on iTunes – was the only way since the shows were blocked from Germany.
One of the earliest posts here on CN came from Eric who used to work at Feedburner – he tried to completely eliminate tv and just watch online – this was 2.5 yrs ago and he did it – I am sure you can easily do it today. Heck even PBS shows are online!