- WEB STARTUPS
- WEB JOBS
- ALL TOPICS
Hey Hulu, What’cha Tracking?
Last night we wrote about the new set of embeddable widgets that video streaming service Hulu has launched. It sure seems like the widgets load very slowly. While watching the widget load, I noticed that they are grabbing data and pushing it to Omniture’s tracking beacon. This is the same beacon we wrote about with regards to Adobe and their potential spyware.
I’d like to see Hulu create a checkbox that the person lifting the widget has agreed to the terms of the widget which must include what it is that Hulu is tracking.
This is a simple example of a topic which will need to be discussed as an industry at some point in the very near future. Are all widgets considered a form of advertising and ad-based rules apply? When I embed a widget on my site, what responsibilities do I and the widget source have in communicating privacy and terms with regards to the widget(s)?